Cosmetics box creative design: how much do you know?

The successful design of gift box packaging not only needs to arouse consumers' attention and interest in the product through the use of shape, color, pattern and material, but also needs to make consumers understand the product accurately through the packaging. Because what people buy is not the package, or the product within the package. Accurately convey the product information for the accurate method is to realistically convey product image, can be used in a completely transparent packaging, can be on the packaging container window display products, can map product graphics on the packaging, can do a literal interpretation of the fluid on the packaging, can be on the packaging printing color product photos, and so on.

Accurate transmission of product information also requires that the grade of packaging and the grade of the product adapt to each other, covering up or exaggerating the quality and function of the product is a failure of packaging. The ginseng exported from our country used to be packed in jute bags and cartons. The foreign businessmen suspected it was dried radish. Nature understood it from the crude packaging grade.

On the contrary, low-grade products with colorful and precious packaging will never attract consumers. At present, the market on most of the large food packaging is very delicate, distinctive color, delicate design and silver flash aluminum foil bag and moving, for consumers, especially children has tremendous temptation, but most of the time the food value and price of bag differs very far, make the person feel cheated, therefore, gift box packing and the grade of the product to the grade of some adapt to each other.

According to the successful experience of domestic and foreign markets, the packaging of the daily consumer goods used by the high-income people adopts pure and clear pictures, mellow and quietly elegant colors and first-class materials; For the low-end consumer goods used by low-income people, they also use conspicuous and colorful colors and pictures, and use the word "cheap economy" again to express them, which is to accurately convey the product information to consumers, so that consumers understand.

Accurate transmission of product information also requires that the packaging used in the shape, color, pattern and so on never violate people's habits, resulting in wrong understanding.

For example, there is experience in the application of color in gift box packaging: butter is not designed with yellow packaging, so it is unsalable to use other colors; coffee is not sold with blue packaging. Because people have had a specific understanding of the product content expressed by certain colors for a long time, these colors can also be called commodity image colors. Some of the color of the product image comes from the product itself, brown represents tea, peach represents peach, orange represents orange, yellow represents butter and mayonnaise, green represents vegetables, and coffee is from the coffee.

That is to say, the shape, color, pattern and material of the gift box packaging should be able to arouse people's affection, because people's likes and dislikes play a very important role in buying impulse. Favorite impression comes from two aspects, the first is the novelty, is whether the packaging can meet the needs of consumers in all aspects, provide convenience, which involves the size of the packaging, how much, exquisite and so on. The same skin cream, can be a big bottle, also can be a big box, consumers can choose according to their own habits, the same product packaged delicate difficult to be chosen as a gift, the packaging can only be used by their own. If the packaging of the product provides convenience, nature will arouse the goodwill of consumers.

Good impression also indirectly comes from the packaging shape, color, pattern, material feeling, which is a comprehensive psychological effect, and personal and personal atmosphere of the environment has a close relationship. For this color, everyone has their own love and hate the color, this may not be forced to be uniform, but there are common points, such as most women like white and red, pink, they are called female color, female products packaging using white and red will be able to cause the love of women. Therefore, men like elegant and serious black, black is also called male color, and the packaging and black of men's products can get the favor of men.

Each ethnic group also has a different favorite color, known as national color, Americans like yellow, the use of yellow packaging goods are popular, such as Kodak color film, for the small construction machinery manufacturer Kadapira products, Kulerolu cosmetics, Makji Fakuta company suntan oil and so on. But the Japanese do not like yellow, and in Japan yellow packaging is often sold unmoved. Some people think that the American love of yellow is due to the love of blonde beauty, and also to the cold parts of the northern states, where the sun looks golden, but we need not go into the mystery of this. The psychology of national affection is also relative and changeable. We only emphasize that the feeling of liking or disliking can influence the purchasing behavior.