The characteristics of foreign cosmetics packaging design

Why do Korean cosmetics sell so well? Clothes make the man. To a very small extent, because its cosmetics packaging absorbs the majority of female consumers. The above large for you to study the characteristics of foreign cosmetics packaging design.

A lot of Korean cosmetics packaging design, the full application of color association characteristics, to absorb female consumers. Most choose sweet fruit color, permeate with life vigor, not easy to get the favor of young girls. For the products of the aged consumers, also tone solemn, elegant. They have less quality advice and more emphasis on brand consumption. Such as the various essence products of snowflake show, with white, yellow as the main tone, not only reflects the traditional Korean flavor, also give a person a noble feeling, also full of vitality, so that many women think that this product in nourishing the skin, maintain the skin young state performance is outstanding.

Second, the color of cosmetics should be divided according to the consumer class, which fully conforms to women's sense of superiority and vanity. The cosmetics consumer class of different brands is different, and the price of products also gradually has the difference of machinery and tools. Suitable for mass consumption of Korean cosmetics, can be used in the same package in a variety of colors to meet the needs of consumers of different ages. If the package of a series of products of some Korean cosmetics has pink, green, blue, purple, black, aureate and other colors to match boldly, the line is fluent but the color is diverse. The most important consumers of cosmetics are women with good economic conditions. In contrast, they have a weak sense of superiority and vanity, so they should show the nobility and value for money of their products through color, which meets the psychological needs of this group.

Third, in order to highlight the value and personality of women, Korean cosmetics emphasize the packaging color design of makeup. Moisturizing fluid, whitening cream, foundation and sunscreen products can meet the needs of female consumers basically cosmetics, if you want to highlight the charm of personality, makeup is essential. Different color makeup can give a person different psychological feeling somewhat, can be mellow not only mellow, mellow elegance, yi ke vogue sex appeal, wisdom knowledge. So, the packaging color design of the color makeup of Korean cosmetics should not only give female consumers the sense of virtue, but also bring them the diverse associations about individual character and value.

Next, I will explain a group of cosmetic packaging design for you. I hope I can help you.